TheANDLife project is for women who are done choosing and ready to live fully.
If this speaks to you, you’re in the right place.
TheANDLife project was created as a space for ambitious, purpose-driven women navigating life, exploring their identity, leadership, and priorities as they evolve.
After becoming a mother in 2023, I discovered parts of myself I had hidden or hadn’t recognized. It changed my perspective—acknowledging both the good and the bad—and shifted my focus from perfectionism and burnout to family and priorities. It showed me that I don’t need to perform, shrink, or diminish who I am.
With TheANDLife project, you’ll find:
Personal reflections on leadership, ambition, motherhood, and identity.
Practical ways to embrace the AND mindset in your life.
Thoughtful prompts and frameworks for reflection—without prescriptive advice.
A growing community of women who value nuance, honesty, and growth.
This isn’t about doing everything all at once or pretending I have it all figured out. I’m just over two years into this journey and learn something new every day. I’ll leverage my communications skills and experiences to share my story and create a space for you to share yours.
Because we’re each just trying to design a life that works for us—and that can change over time.
How this works (for now)
TheANDLife project is free to subscribe to, with a newsletter published every other Tuesday delivered here and to your inbox.
Over time, this space will expand to include optional paid offerings, such as:
Exclusive insights from inspiring women
Book clubs with facilitated discussions
Live conversations and deep community experiences
About Me
I’m Priya—founder & CEO of ShahSquared Consulting and creator of TheANDLife project.
Professionally, I work with healthcare, medtech, and B2B organizations to build credibility, visibility, and impact through strategic, people-first social media and storytelling.
On a personal level, I created this space because I reached a point where the “either/or” narrative no longer resonated.
My connection to TheANDLife project:
I’ve been praised for my ambition while quietly pressured to contain it.
I’ve experienced burnout after major life changes.
I’ve tried to power through instead of giving myself space to process.
I’ve learned (the hard way) that alignment matters more than speed.
I’m not a leadership coach. I’m not here to “fix” anyone. I’m simply someone who has gone through these transitions, learned along the way, and realized I wasn’t alone…and neither are you.
TheANDLife project is inspired by my experiences as a working mother, woman of color, founder, and leader navigating ambition with intention. It’s how I’m reshaping the way I show up, acknowledging the complexity with honesty and curiosity.
Community Standards
This is a respectful, inclusive space.
What we welcome:
Thoughtful dialogue
Diverse perspectives
Honest reflection
What we don’t tolerate:
Harassment, discrimination, or harmful language
Performative or extractive behavior
This community exists because there are few spaces where we can honestly share what’s happening behind the scenes, and it’s incredibly important to me that we protect it.
